Marketing Proposal Assignment Example | Topics and Well Written Essays - 500 words

Marketing Proposal - Assignment Example A good formal marketing plan will ensure the business moves forwards and makes profits since it understands the dynamics of the market (Hartline & Ferrell, 2010). The organization has been facing stiff competition in the market which has since been dominated by other players. Some of the company’s competitors include Queensland Wow Sight & Sound, Dick Smith Electronic, Woolworths Limited, David Jones Limited and Myer Holding Limited among others (Hanneley, 2010). Besides this, the macro environment, which may affect the organizational performance relates to economic conditions masking many companies to close their offices as well as many people not able to afford services and products of the company. Political unrest in some nations, cultural taste as well as government regulations may affect the sustainability of the company’s products in other markets. The company main competitive advantage is because of its online stores where clients can order from anywhere within their reach. This makes it possible for the company to contact their clients from wherever place they are hence giving them advantage over other companies. It also has a number of stores which are distributed all lover contributing to increased advantage in the local market. Additionally, it offers one stop shop where clients can get a wide range of products for their office as well as home use. The companies target market includes the real estate developers as the company has an interest in lighting system and electrical. The company targets office as it supplies office furniture, computers and other communication equipments. It targets home owners in the supply of small appliances, furniture, bedding, carpet among other things. In general, the company targets everyone who has room as it has the products and services needed in changing the look of the room by equipping and installing new features. The products to be introduced in the market will meet the customer’s expectation because the